My name’s Dan. I do design, custom lettering and illustration, not copywriting. So I hired a copywriter to write my About page, but he spent the whole time watching cat videos on the internet instead of writing about my 20 years’ experience in the industry. He completely ignored all the stuff I told him about the importance of custom lettering and how it can create a more expressive, unique and ownable identity. I told him about my experience with large and small agencies, and how my focus is always on strong ideas and beautiful craft. But apparently cats are more important than that. Especially the one where that cat tries to jump but it slips and then does that funny sky-dive.
Yes, it’s almost a cliché these days, but your business is unique. So you deserve an identity that’s equally original and relevant to what you do. Whether you’re a start-up or well established, I can help you stand out.
I grew up immersed in the lettering work of my father, and know the difference that well crafted, bespoke lettering can make. I love a good typeface but custom lettering can transform your brand or project into something more expressive and distinctive.
Pictures have always been a part of my words and letters. The two should work hand in hand and complement each other. Some illustrations say a thousand words, others less so, but they all have their own unique story to tell.
“Dan did a fantastic job experimenting with new forms of ampersands, pushing the limits of type and creating beautiful forms that were both unique, interesting, and legible. It was such an awesome collaboration!”Jessica Walsh – &Walsh
“It’s always a pleasure working with Dan. His original ideas and very personal approach, makes him stand out from the crowd as an exceptional talent in a highly competitive industry.”Julie Besbrode – Group Chief Executive, Fresh
“I work with a lot of artists on daily basis and Dan is definitely one of my favourites I have encountered during my career. Professional but also a delight to work with.”Katri Haycock – Art Director, Papyrus
“The best initial ideas presentation I have ever seen.”Jo Jessop – Communications Manager, CapeUK
“Dan is a true professional and was a joy to work with. He honored the brief while bringing the right amount of his own sensibility to the project. I look forward to our next collaboration!”Eric Capossela – Associate Creative Director, MetaLeap Creative
“We commissioned Dan to letter a poster where the whole premise hinged on a beautifully crafted execution. Dan took our scribble and brought it to life with an elegantly crafted piece of work that really does embody the essence of the idea. Top job.”Martyn Hayes – Director of Craft, Elmwood
“If you need an incredibly talented designer, please look elsewhere—we struggle to get enough of Dan’s time as it is!”Rupert Hunt – Founder of SpareRoom
“All our stakeholders are proud of our new visual identity... the extent to which it has been embraced by every single member of The Art House, without exception, is testament to the success of Dan’s work with us.”June Russell – Projects Officer, The Art House
“Dan has always been great at turning what we need into a reality—even when we don’t necessarily know what we need or can’t explain it very well.”Matt Hutchinson – Communications Director, SpareRoom
“Dan fully invested himself in our project becoming a creative partner that pushed us into directions that we hadn’t even imagined. The end product is something I am tremendously proud of. He absolutely nailed it.”Steve Chambers – The Humberhead Levels
If you have a project in mind, or just a question
I’d love the opportunity to chat or meet.