Identity and promotional materials for the second series of Big Brother. The design uses optical tricks to reflect the voyeuristic nature of the show: While the eye represents the voyeur, the horizontal lines become a visual barrier creating an Orwellian sense of concealment.
The visuals used across the marketing were intended to be the antithesis of the highly polished aesthetic of typical editorials and advertising. Instead the viewer was hit with a stark, almost uncomfortable visual image, intended to contrast abruptly with any surrounding visual media. The addition of short statements empower the viewer to take control of the outcome of the show.