I was commissioned by United Studio to create a new logotype for Flora as part of a major rebrand. The brief was to create an ownable and distinctive mark that was familiar yet modern, and incorporated some historical qualities from the Flora logos of the past.
The logotype needed to work on a ‘smiling’ curve, an element that United Studio’s design solution had re-introduced to the brand.
“Dan nailed our brief quickly. He got to grips with the problem, rooted around the brand's heritage and provided a selection of thoughts that our client instantly loved. With the logotype being integral to our solution Dan worked collaboratively with us and our client to complete the brand redesign in record time.”Steve Gilligan – United Studio