Hartley’s 10 Cal

I was delighted to work with the fine folks at Pearlfisher to help craft the brand mark for their rebrand of Hartley’s 10 cal. The discoverable spoon icon in the centre of the ‘0’ in ‘10 Cal’ is a nod to the spoonfuls of joy and fruity fun the brand offers, to brighten everyday moments.

Dan Forster - Hartleys 10cal brandmark for Pearlfisher
Dan Forster - Hartleys 10cal brandmark for Pearlfisher
Dan Forster - Hartleys 10cal brandmark for Pearlfisher
Dan Forster - Hartleys 10cal brandmark for Pearlfisher
Dan Forster - Hartleys 10cal brandmark for Pearlfisher
Dan Forster - Hartleys 10cal brandmark for Pearlfisher
Client: Pearlfisher Art Direction: Jess Phillips