Moving Mountains Wordmark

Always a pleasure to work with Pearlfisher – this time to help craft the wordmark for their redesign of plant-based innovators, Moving Mountains. The design champions the idea that people can indulge in a more sustainable future – without compromising on taste.

Moving Mountains Wordmark by Dan Forster and Pearlfisher
Moving Mountains Wordmark by Dan Forster and Pearlfisher Packs
Moving Mountains Wordmark by Dan Forster and Pearlfisher flags
Moving Mountains Wordmark by Dan Forster and Pearlfisher burger
Moving Mountains Wordmark by Dan Forster and Pearlfisher Shop & Chef

Typographic challenges

The nature of this design required the type to range from wide to condensed forms, while retaining maximum legibility within the compressed ‘mountain peak’ holding shape.

Another challenge of the brief was to keep the two ‘M’s aligned in width, while maintaining symmetry, balance, readability and consistency of style and ‘typographic colour‘ within the remaining characters. Several iterations were created to find the optimum balance.

Moving Mountains Wordmark by Dan Forster and Pearlfisher breakdown 1a
Moving Mountains Wordmark by Dan Forster and Pearlfisher Options 1

Final Wordmark

Moving Mountains Wordmark by Dan Forster and Pearlfisher FINAL