Always a pleasure to work with Pearlfisher – this time to help craft the wordmark for their redesign of plant-based innovators, Moving Mountains. The design champions the idea that people can indulge in a more sustainable future – without compromising on taste.
The nature of this design required the type to range from wide to condensed forms, while retaining maximum legibility within the compressed ‘mountain peak’ holding shape.
Another challenge of the brief was to keep the two ‘M’s aligned in width, while maintaining symmetry, balance, readability and consistency of style and ‘typographic colour‘ within the remaining characters. Several iterations were created to find the optimum balance.
