I’m an award-winning lettering artist and designer with over 25 years’ experience. I work with design agencies and direct clients from around the world on all manner of lettering and type-based projects – ranging from custom logotypes, brand marks, typeface design, packaging, book covers to anything that requires beautifully crafted bespoke lettering.
I was lucky to grow up immersed in the typographic works of my late father, Tony Forster, so know the difference that custom lettering can make. From breathing life and expression into otherwise static typography, to transforming brands into something more distinctive and ownable.
“Dan took my brief and ran like a leopard. His passion, tenacity and desire for excellence in the final creative execution was spectacular. It’s fair to say he put his heart, soul and spirit into this. There’s creative typographical masters of the art… and then there’s Dan.”Ben Greengrass – Creative Director, ThoughtMatter
“Dan is a true professional and was a joy to work with. He honored the brief while bringing the right amount of his own sensibility to the project. I look forward to our next collaboration!”Eric Capossela – Associate Creative Director, MetaLeap Creative
“The best initial ideas presentation I have ever seen.”Jo Jessop – Communications Manager, CapeUK
“Dan nailed our brief quickly. He got to grips with the problem, rooted around the brand's heritage and provided a selection of thoughts that our client instantly loved. With the logotype being integral to our solution Dan worked collaboratively with us and our client to complete the brand redesign in record time.”Steve Gilligan – United Studio
“It’s always a pleasure working with Dan. His original ideas and very personal approach, makes him stand out from the crowd as an exceptional talent in a highly competitive industry.”Julie Besbrode – Group Chief Executive, Fresh
“Dan did a fantastic job experimenting with new forms of ampersands, pushing the limits of type and creating beautiful forms that were both unique, interesting, and legible. It was such an awesome collaboration!”Jessica Walsh – &Walsh
If you'd like to discuss a project, collaboration, or just have a question
I'd love the opportunity to chat or meet.