About Dan Forster

Dan Forster is an award-winning independent lettering artist and type designer. He works with agencies, brands and direct clients from around the world on all manner of type-based projects from custom wordmarks, to highly flourished and decorative lettering, to illustrative and three dimensional type.

He grew up surrounded by the typography and calligraphy works of his late father Tony Forster, which lead him to develop a deep fascination with letterforms from an early age. He spent the initial stages of his career working in graphic design – a background that today helps him understand the broader scope of his commercial lettering work.

He believes strongly in the importance of personal work, experimentation and actively seeking inspiration from outside sources – such as travel, architecture, cultural references – to help bring fresh perspectives and greater expression to his type and lettering work.

Client Feedback

“Dan took my brief and ran like a leopard. His passion, tenacity and desire for excellence in the final creative execution was spectacular. It’s fair to say he put his heart, soul and spirit into this. There’s creative typographical masters of the art… and then there’s Dan.”
Ben Greengrass – Creative Director, ThoughtMatter
“Dan is a true professional and was a joy to work with. He honored the brief while bringing the right amount of his own sensibility to the project. I look forward to our next collaboration!”
Eric Capossela – Associate Creative Director, MetaLeap Creative
“The best initial ideas presentation I have ever seen.”
Jo Jessop – Communications Manager, CapeUK
“Dan nailed our brief quickly. He got to grips with the problem, rooted around the brand's heritage and provided a selection of thoughts that our client instantly loved. With the logotype being integral to our solution Dan worked collaboratively with us and our client to complete the brand redesign in record time.”
Steve Gilligan – United Studio
“It’s always a pleasure working with Dan. His original ideas and very personal approach, makes him stand out from the crowd as an exceptional talent in a highly competitive industry.”
Julie Besbrode – Group Chief Executive, Fresh
“Dan did a fantastic job experimenting with new forms of ampersands, pushing the limits of type and creating beautiful forms that were both unique, interesting, and legible. It was such an awesome collaboration!”
Jessica Walsh – &Walsh

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If you'd like to discuss a project, collaboration, or just have a question
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