It was a pleasure to work with the lovely folks at Brandon Consultants, creating the custom script font for Pizza Express as part of the new retail brand identity. The brief for the type was two fold – firstly to increase legibility on-pack and secondly to leverage the shapes of the filigree from the iconic brand marque, to create a distinctive and ownable script.
Alternate and terminating glyphs leverage the shapes of the filigree from Pizza Express’ iconic brand marque.
Additional terminating glyphs were designed to end words / sentences with short swash or brand-filigree-referencing flourish.
