PG Tips Wordmark

I was tasked by the good folks at Pearlfisher with crafting the Logo for their rebrand of PG Tips.

Both the ‘PG’ monogram and ‘Tips’ were redrawn to balance contemporary character with a touch of heritage, while also ensuring it retained impact at small sizes. In addition, subtle highlights have been added to the logo, instilling premium character.

Before & After

Client: Pearlfisher Brand: PG Tips Pack images courtesy of Pearlfisher