Work Worth Doing

The fine fellows at Thought Matter approached me to create a huge 48×72 inch poster highlighting their goals and values, which was to be displayed prominently in their New York studio.

My idea was to present the values as a kind of “13 Commandments” by creating an elaborate and highly detailed custom lettering design evocative of a biblical text or scripture. A design that conveyed a sense of gravitas and importance and lived up to the aspirational attitude of the values.

Work Worth Doing Poster, for Thought Matter Studio, Designed by Dan Forster
Work Worth Doing Poster, for Thought Matter Studio, Designed by Dan Forster
Work Worth Doing Poster, for Thought Matter Studio, Designed by Dan Forster
Work Worth Doing Poster, for Thought Matter Studio, Designed by Dan Forster
Work Worth Doing Poster, for Thought Matter Studio, Designed by Dan Forster

Isolated type

The primary lettering elements (headlines and sub-lines) were separated out from the poster for alternative uses. This required the addition of more simplified, alternative swashes and terminals for the primary headlines.

Work Worth Doing Poster, for Thought Matter Studio, Designed by Dan Forster – Isolated headlines
Work Worth Doing Poster, for Thought Matter Studio, Designed by Dan Forster – Isolated sub-lines
Work Worth Doing Poster, for Thought Matter Studio, Designed by Dan Forster