Sodastream Wordmark & Symbol

I was commissioned by Pearlfisher to help craft the wordmark and symbol as part of their rebrand for Sodastream. Sodastream is a brand I grew up with so I was delighted to be involved. Read more about the rebrand here.

Sodastream Wordmark and symbol by Dan Forster and Pearlfisher
Sodastream Wordmark and symbol by Dan Forster and Pearlfisher image 1

Symbol

The new S symbol acts as the key graphic asset for the brand. At the heart of the symbol, two interlocking water droplets are arranged in a Yin and Yang formation to create a signature ‘S’ – depicting balance and harmony.

The symbol needed to work consistently well in both positive and reversed out scenarios. This required an additional lighter weight version to be created for optical consistency and to counter the ‘irradiation illusion‘, where lighter coloured graphics on dark backgrounds can appear bolder.

Sodastream Symbol by Dan Forster and Pearlfisher - Positive & reversed versions

Wordmark

The new Sodastream custom wordmark has been simplified using crisp, clean typography and a more rounded letterform, evoking the feeling and taste of sparkling water with a lighter and bubble-inspired aesthetic.

Sodastream Wordmark by Dan Forster and Pearlfisher – before and after

New Wordmark & Symbol

Sodastream Wordmark and symbol by Dan Forster and Pearlfisher