MitoQ Wordmark & Symbol

I was approached by Born Ugly to help craft the wordmark and symbol for MitoQ ~ a New Zealand based consumer health innovator with a breakthrough product that enhances energy and vitality at a deep cellular level.

Dan Forster X Born Ugly MitoQ wordmark and symbol
Dan Forster X Born Ugly MitoQ wordmark

Symbols

The symbol represents the ‘youniverse’ of cells within our body. The cells are coloured blue to represent the negative charge of a lone electron waiting to be paired. The central red MitoQ hexagon emits positive energy to the surrounding cells.

My job was to craft this visual transition of energy proliferating though the cells, changing their colour and shape, while each cell remained unique. A short form version of the symbol was also created for smaller-scale use.

Dan Forster X Born Ugly MitoQ symbol large
Dan Forster X Born Ugly MitoQ symbol small
Dan Forster X Born Ugly MitoQ symbol detail
Dan Forster X Born Ugly MitoQ logo animation low

Applications

Dan Forster X Born Ugly MitoQ packaging 1
Dan Forster X Born Ugly MitoQ packaging 2
Dan Forster X Born Ugly MitoQ Start Small