Heck! Wordmark

Always a pleasure to work with the Elmwood London team. This time helping to refresh the wordmark as part of their rebrand for HECK!

Heck-wordmark-by-Dan-Forster-and-Elmwood

Before & After

With the overall approach designed to reinvigorate the category and appeal to a younger audience – the wordmark has been redrawn with balanced letterforms, flattened colours and the exclamation mark now becoming a central part of the new visual brand language. Overall resulting in a more contemporary and statement-worthy mark, and a better fit for the digital world.

Client: Elmwood Brand: HECK! Pack images and animations courtesy of Elmwood