Always a pleasure to work with the Elmwood London team. This time helping to refresh the wordmark as part of their rebrand for HECK!
With the overall approach designed to reinvigorate the category and appeal to a younger audience – the wordmark has been redrawn with balanced letterforms, flattened colours and the exclamation mark now becoming a central part of the new visual brand language. Overall resulting in a more contemporary and statement-worthy mark, and a better fit for the digital world.
