I was delighted to work with the brilliant team at Brandon Consultants, crafting the wordmark for one of Britain’s most iconic crisp brands Seabrook. The wordmark has been redrawn from scratch with meticulous care taken to retain the character of the type, while refining and simplifying the letterforms to vastly improve legibility on pack.
I munched my way through a fair few bags of these from the school tuck shop growing up (and many since), so it’s been a real privilege to get to work on this. Big thanks to the Brandon team for getting me involved.