Lucozade Wordmark

I was delighted to be commissioned by Pearlfisher to help craft the wordmark and arc symbol as part of their rebrand for the iconic energy and sports drink Lucozade. The first major refresh in Lucozade’s 97 year history. Big thanks to the Pearlfisher team for getting me onboard!

Process

Client: Pearlfisher Brand: Lucozade Pack images and animations courtesy of Pearlfisher